English

Open to work

UX/UI Designer | GraPHIC Designer

UX/UI Designer
& GRAPHIC Designer

UX/UI Designer &
GraPHIC Designer

Rosa van Laar

Rosa
van Laar

rosavanlaar@hotmail.com

rosa-van-laar

rosavanlaar.nl

Zwolle, NL

Wednesday, June 4, 2025

11:11

Summary

With my experience as a UX/UI designer and Graphic Designer, I combine my creativity and technical expertise to create visually powerful designs that enhance the user experience. My passion lies in developing digital interfaces that are not only aesthetically pleasing, but also intuitive and easy to use. By performing complex data analyses and user research, I understand the needs and behaviors of users, which allows me to make data-driven decisions in the design process. I believe that a strong visual identity goes hand in hand with user-friendly functionality, and I strive to integrate these elements harmoniously into every project. My goal is to provide impactful design solutions that enrich the user experience and strengthen the brand.

I have worked with diverse teams including researchers, designers, developers and marketers to bring concepts to life, ensuring a seamless integration of design and functionality.

Driven by a curiosity to learn and improve, I work on graphic designs, web applications, mobile interfaces or design systems, I aim to deliver high-quality results that make a difference for both users and businesses.

Work Experience

UX/UI Designer | Graphic designer

2020 - Present

Explore The Cold Nights

As an experienced UI & UX designer and Graphic Designer with a strong background in developing innovative digital user experiences, I have a passion for innovative solutions, realizing smart and creative answers to complex issues, complex data analyses, visually strong designs and digital resources and designing and developing interactive interfaces.

Researching, designing and developing innovative user interfaces

Designing and developing visually strong designs

Skills in optimizing digital user experiences

Knowledge of complex data analysis, data-driven innovation and project-based work

Skills in creatively solving complex problems

Skills in using Adobe CC, Figma & Framer

Researching, designing and developing innovative user interfaces

Designing and developing visually strong designs

Skills in optimizing digital user experiences

Knowledge of complex data analysis, data-driven innovation and project-based work

Skills in creatively solving complex problems

Skills in using Adobe CC, Figma & Framer

UX/UI Designer

2024 - 2025

Graduate intern at Koninklijke Landmacht | Opleidings- & Trainingscentrum Logistiek

Within the OTCLog of the Koninklijke Landmacht, I focused on creating an interactive learning dashboard and e-learning environment for military personnel. I was involved in project management, complex data analysis, UI- and UX design and the design and development of new innovative (learning) resources in a digital environment. We worked closely with military personnel, stakeholders, developers and interested parties to develop creative solutions that meet the needs of the operational units within the Army.

Researching, designing and developing innovative user interfaces

Skills with User Experience Design (UED) and User Interaction Design (UID)

Skills in using Adobe Creative Cloud and Figma

Skills in optimizing digital user experiences and A/B testing

Knowledge of complex data analysis, data-driven innovation and project-based work

Knowledge of Education & Training (O&T) and Learning and Development (L&D)

marketing and communication Designer

2024 - 2024

Minor at Alméérplant

Marketing
and Communication designer

2024 - 2024

Minor Alméérplant

I have chosen to deepen and broaden my knowledge in the field of marketing and communication. In my role as Marketing & Communication Designer within the company Alméérplant I was responsible for researching and improving the internal/external marketing and communication. Subsequently I was allowed to contribute to the brand identity and customer involvement through high-quality content and creative campaign concepts. This resulted in a successful conceptual (re)positioning of the company among a new target group through SEO/SEA, marketing expressions, promotional materials, Social Media, web design, conversion optimization and process optimization.

I have chosen to deepen and broaden my knowledge in the field of marketing and communication. In my role as Marketing & Communication Designer within the company Alméérplant I was responsible for researching and improving the internal/external marketing and communication. Subsequently I was allowed to contribute to the brand identity and customer involvement through high-quality content and creative campaign concepts. This resulted in a successful conceptual (re)positioning of the company among a new target group through SEO/SEA, marketing expressions, promotional materials, Social Media, web design, conversion optimization and process optimization.

Skills with User Experience Design (UED) and User Interaction Design (UID)

Skills in creating communicative marketing campaigns

Skills in creatively solving complex problems

Skills in developing data visualizations and creative concepts

Knowledge of content marketing, online marketing and cross-media marketing

Knowledge of Google Analytics, SEO, SEA, E-commerce and conversion

Visual designer

2023 - 2024

Internship at AFC Ajax

As a Visual Designer within AFC Ajax I was responsible for creating corporate identity-oriented graphic designs such as data visualizations, social media posts, website visuals and printed matter for both internal and external communication. This role stimulated my creativity and strengthened my insight and knowledge in UX Design, Graphic Design and collaboration.

Creating graphic designs for internal and external use

Skills in creating digital content and print

Skills in creating digital illustrations

Skills in using Adobe Creative Cloud

Knowledge of project-based work

Knowledge of internal communication and online communication

Education & Certificates

Communication & Multimedia Design

Hogeschool van Arnhem en Nijmegen (HAN)

Bachelor of Science

Google Analytics 4

2024

Introductie SEA

2024

AI in e-commerce

2024

Psychology of conversion

2024

Content marketing

2024

Communication & Multimedia Design

Hogeschool van Utrecht (HU)

Voortgezet onderwijs Havo

Rembrandt College

Voortgezet onderwijs Mavo

Rembrandt College

Education & Certificates

Communication & Multimedia Design

Hogeschool van Arnhem en Nijmegen (HAN)

Bachelor of Science

Communication & Multimedia Design

Hogeschool van Utrecht (HU)

Voortgezet onderwijs Havo

Rembrandt College

Voortgezet onderwijs Mavo

Rembrandt College

Education & Certificates

Communication & Multimedia Design

Hogeschool van Arnhem en Nijmegen (HAN)

Bachelor of Science

Communication & Multimedia Design

Hogeschool van Utrecht (HU)

Voortgezet onderwijs Havo

Rembrandt College

Voortgezet onderwijs Mavo

Rembrandt College

Google Analytics 4

2024

Introductie SEA

2024

AI in e-commerce

2024

Psychology of conversion

2024

Content marketing

2024

Skills & Tools

Hard Skills Soft Skills

Hard Skills

Hard Skills Soft Skills

UX/UI Design

Wireframing/Prototyping

Creative

Creative

User Research

User Research

Analytical

Responsive Web Design

Usability Testing

Analytical

Eager to learn

Usability Testing

Complex data analysis

Graphic Design

Assertive

Eager to learn

Wireframing/Prototyping

Complex data analysis

Results-oriented

Visual Design

Responsive Web Design

Assertive

Driven

Results-oriented

Graphic Design

Driven

Visual Design

Soft Skills

Creative

Analytical

Eager to learn

Assertive

Results-oriented

Driven

Illustrator

Photoshop

XD

InDesign

Premiere Pro

After Effects

Figma

Wordpress

Framer

Languages

Dutch

English

Links

rosavanlaar@hotmail.com

0621696123

rosavanlaar.nl

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